It’s Time to Enhance Your Presentation Skills

Are you missing out on potential clients despite your perfect blend of good content and best presentation design? Well, maybe you need to work on your presentation skills. Many a times, due to anxiety to impress clients, many corporate firms fail to pay adequate attention to their presentation skills. This may seem a small matter initially, but it can impact your business in the long run heavily. It may cost you lot of time to enhance and develop your skills, but a good start costs you nothing. Confused about how to start? Well don’t worry, we are here to help. Follow these five steps, polish them and ace yourself at presentations.

Be conversational:
Do you remember back in school where lousy speeches in assemblies used to make you yawn and sleep? Well, that happened because it’s difficult to engage the human mind in one direction for a very long time unless of course there is a very interesting movie going on. So, it’s best to keep your presentation conversational. It helps keep the client’s mind active and it also helps you stay energetic throughout the presentation session. Also, keep it casual (keeping the professionalism alive) and add some humor (only if you are good at it) in your content. Many corporate firms tend to lose clients because of their inability to hold the attention of their clients for a long time. Therefore, being conversational is of utmost importance.

Don’t be in a hurry:
“Do not be in a hurry to succeed. What would you have to live for afterwards? Better make the horizon your goal; it will always be ahead of you”. This famous quote by the renowned English novelist, William Makepeace Thackeray says it all. Most business presentation designs are well organized, well composed, well comprehensive, yet it fails to attract clients. Do you know why? Probably because they are in a hurry! They jump from slide to slide wanting to accomplish their task quickly. This leaves a bad impression on the clients. They might have questions to ask, but you are a way too fast for them to reach you. Be calm, focused, go slow (yet not so much), enjoy the process and you just made a client for your service already! Isn’t that just simple?

Answer patiently:
You might be well versed about your product or service, but your client isn’t. They might ask questions to gain clarity on the presentation. It’s your responsibility to answer them calmly, patiently and confidently. Don’t forget to wear your smile while answering. The more clearly you answer, the more likely you are to impress the client. Therefore, it’s also imperative to have all your answers ready honestly. Many corporate firms at the end of their presentation include a separate question and answer round, which often fetch them points. It shows that you have really worked hard on your presentation and is ready to face any challenge ahead. So, decide a time frame, say around three to five mins at the end of the presentation and the day is all yours!

Conclude well:
As much as you need to focus on your introduction, you need to focus the same on your conclusion or sometimes, more! This is because about 70% people remember how things end rather how things start. Therefore, a wise and a positive conclusion can surely cast a spell on the client. There are certain important things that corporate firms should understand while setting up their presentation viz, their presentation design should be best among other competitors, it should convey all the necessary information about your product or service that you offer and most importantly, it should have a positive ending. It is bound to leave a huge impact on the client and who knows, they’ll be all yours.

Practice, practice and practice:
You all must be aware of the fact, “Practice makes a man perfect.” Well, yes it applies here too. We understand that you are already running short of time, but how about working after the normal working hours? Yes! to make your presentation a success you need to go that extra mile! Specially if you are new at your job and lack experience. The number of hour’s corporate companies spend in designing their presentation to achieve the best presentation, they need to invest the same amount of hour in practicing their presentation. This generates confidence, boosts your energy levels and creates connection with what you have written in those slides. The more confident you are, the more likely you are, to win the client’s attention.

5 Benefits of Using Acrylic Displays

Acrylic displays are the latest option for displaying goods to the public. This material is favored ahead of metal and wood for a variety of reasons. One of the major benefits is the low-cost compared to the closest alternatives, as well as the more unique and creative designs.

Here are a few of the advantages of using acrylic displays:

Elemental protection

The acrylic displays are highly versatile and easily used to showcase a wide range of items. They are a practical choice for both indoor and outdoor presentations. Acrylic is very resistant to the elements and will not start to yellow over time and can easily block up to 90% of UV rays. This is certain to benefit the delicate items that would otherwise be damaged by the sun’s rays. The hardy build of this type of display can help to give protection from moisture, dust, or anything else that has the ability to disfigure the look and color of a display item.

Minimize clutter

The lightweight build of the acrylic display means they are very easy to hang and a practical choice for wall mounting or freestanding in any space in the home or office. The ability to mount the units helps to significantly increase the available work space and free up a desk or shelf space for other uses.

High strength

The natural high strength of acrylic means it is noticeably sturdier than most other alternative options. For instance, this material is much less likely to shatter in the event of contact damage. This means it is a lot safer to use in the office or retail store compare to glass which can cause significant harm if shattered into tiny pieces. In the event that enough force is used to shatter the acrylic, it will break into large, non-sharp pieces that are less likely to cause an injury or cut the skin.

Optical advantages

A major benefit of the acrylic displays is the clean and clear material that doesn’t stop light passing through. This means the items on display are left looking their natural best and not impacted by glare and colors stay bright and vivid.

Easy to clean

This type of display is easy to keep clean and maintain with no need to use special chemicals or polish to keep it looking its best. A simple dust down with a soft cloth is usually enough to maintain the look. Plus, acrylic is quite scratch-resistant, so will maintain its like-new look for longer.

Developing the Narrative for the PowerPoint Presentation

The way you present the text/data is vital in a presentation. Post the first stage of inquiring and collecting the vital information, the stage comes when you need to prepare what goes into the ppt. When I am given the task of preparing the presentation, at the second stage this is what I do -

Briefing meeting with the subject matter experts (SME’s): At this stage, I already have the objective of the presentation and the background information on who would be providing the content, I then arrange for a briefing meeting with the content providers. I ask him/them to mail across the material post the meeting. During the meeting, they explain and show the reference material that needs to be used.

Prepare the first draft: Post the meeting I go through the material in detail, I prepare the story line in a word format and I don’t worry about the representation at this stage at all. The story needs to be as in-depth as possible. I also carry out my research on the topic and embed that in the narrative.

Second discussion with the SME: I then arrange for a second session with the content provider (subject matter expert) and share the narrative with them. Every line is then introspected and discussed upon to freeze the narrative so that the message it crisp and clear. This I do by asking relevant questions to the content provider whenever I feel that the message needs to be more accurate and technically/conceptually correct, strong and as per the industry standards.

Organise the narrative: I then organise the narrative so that the message does not seem disconnected, is coherent and connected – following the basic rule – setting expectation with the audience (agenda), introduction, body, conclusion/recommendation, annexure, next steps and contact details. While organising the content, you need not worry about what text goes to each slide – you just chunk the portions of the content to frame a story line. For example, it may happen that introduction can have more than 1 or 2 slides depending on the kind of representation you would want to give to the deck.

Freezing the narrative usually takes two/three sessions, but it is the most important task that needs to be completed prior to jumping in the design stage. The output that you achieve here will be extremely lengthy like a research/speech and this won’t go as is in the deck. However, framing this narrative provides you a solid foundation and serves as notes and reference material to the presenter, sales people and other stakeholders.

Nilofar Nigar holds a Masters degree in Business Administration in Marketing. She has over 8 years experience in the field of marketing and her expertise lies in seeing marketing at a macro level and connecting it with overall business strategy.